Magna Vitae are working with England and Wales Cricket Board, (ECB) to deliver a new, innovative pilot concept; Play at the Seaside in Skegness this Saturday, (August 19).
With a successful pilot taking place in Ramsgate last month, visitors and residents of Skegness, of all ages and ability, are invited to take part in casual cricket through the innovative free event, which will include a great variety of entertainment and opportunities to play. All for free!
Activities include street theatre, bat and ball games, art and craft activities and much more, with beach cricket sets available for free hire, exciting giveaways and prizes to be won for those who attend on the day.
James Brindle, Director of Partnerships and Development at Magna Vitae, said:
“We are delighted to be delivering this project which combines two of our core focuses, culture and leisure, to get more people, more active, more often. We are proud to be working on this project with the ECB, and hope to deliver something spectacular for the people of Skegness.
“Now with the success of the Women’s Cricket World Cup, the summer of 2017 is a key time for cricket to identify ways to engage more people in the sport, whether through current methods or new approaches such as Play at the Seaside.”
Play at the Seaside draws upon cultural activity, bringing high energy entertainment, colour and fun family activities to be enjoyed by all.
Play at the Seaside will take place in Skegness on Central Beach, 19th August from 11am – 6pm.
The day itself even has its own special hashtag: #playskegness and it is anticipated that England cricket stars will be tweeting their support for the activities taking place on Skegness Central Beach.